How We Built and Ranked London Business Directory Website in Less Than 2 Months

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As the founder of ClickDo, I’m thrilled to share the journey of how my team (Manuela Willbold, Kasun Sameera, Nuwan Lakshan, Praween Galawatta and Buddhika Viraj at ClickDo) and I built and ranked the London Business Directory website to the number one position on Google in under two months.

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This story aims to inspire London business owners, SEO experts, PR professionals, and marketing agencies to get their business details listed on our directory before the listing prices go up.

Let’s dive into the step-by-step process that led to this remarkable achievement.

The Vision: Creating a Top-Tier Business Directory

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The idea to create a comprehensive business directory for London businesses came to fruition after recognizing the need for a centralized platform where businesses could showcase their services and connect with potential clients in London. With the London Business News Magazine growing in popularity for catering to London and UK business’ content marketing and digital PR campaigns, our team realised that an LBN directory would enhance our offerings.

You can check out the SeekaHost presents interview with LBN’s editor in chief, Manuela, and SeekaHost’s marketing content creator James on our YouTube channel and podcast:

With a dedicated team comprising Manuela Willbold, Kasun Sameera, Nuwan Lakshan, Praween Galawatta and Buddhika Viraj and myself, Fernando Raymond, we embarked on this mission.

Building the Perfect Directory Website

Website Structure and Design

The first step was to ensure that the website had a solid foundation. We focused on creating a user-friendly, responsive design that would provide an excellent user experience. Here’s how we did it:

  • Clean and Intuitive Layout: We designed the directory with a clean, intuitive layout, ensuring easy navigation. Visitors can quickly find the business information they need, which enhances user engagement and retention.
  • Mobile Optimization: With a significant portion of users accessing websites via mobile devices, we ensured that the site was fully optimized for mobile.
  • Fast Loading Speeds: We implemented best practices to ensure fast loading speeds, crucial for user experience and SEO.

On-Page SEO: The Backbone of Our Strategy

On-page SEO played a crucial role in our strategy. Here’s what we did:

  • Keyword Research: We conducted thorough keyword research to identify the most relevant and high-traffic keywords. Our primary target was “London business directory.”
  • Content Optimization: Manuela Willbold meticulously crafted content that was not only engaging but also rich in keywords. Each business listing, such as BVS Mortgages Financial Services Pvt Ltd, was detailed with keyword-optimized descriptions. And all listings are manually checked and verified before going live to ensure that users can trust the business information they find here.
  • Internal Linking: We strategically used internal links to connect related content within the directory. This helped in distributing page authority and enhancing the user experience.

Off-Page SEO: Boosting Authority with Quality Backlinks

While on-page SEO laid the foundation, off-page SEO gave us the boost we needed to rank at the top. Despite creating fewer than ten backlinks, the quality of these links propelled our directory to the number one position. Here’s how we did it:

  • Selective Link Building: We focused on acquiring backlinks from high-authority websites. Quality over quantity was our mantra. The backlinks we created were relevant and came from reputable sources, significantly impacting our SEO efforts.
  • Content Marketing: Manuela crafted compelling content that attracted natural backlinks. By sharing valuable insights and information, we encouraged other websites to link back to our directory.

The Results: Dominating the Search Rankings

The results of our efforts were nothing short of phenomenal. In less than two months, the London Business Directory ranked number one on Google for the keyword “London business directory.” This success demonstrates the importance of a well-structured directory website, impeccable on-page SEO, and strategic link-building.

Inspiring London Business Owners

Our journey serves as a testament to what can be achieved with the right approach. We encourage London business owners and SEO, PR, and marketing agencies to get their businesses listed on our directory. Here’s why:

  • Free and Paid Listing Options: We offer both free and paid business listing options. A paid listing provides more features and better visibility.
  • Increased Visibility: Being listed on a top-ranking directory increases your business’s visibility, driving more traffic and potential customers to your site.
  • SEO Benefits: A listing on our directory provides a valuable backlink to your website, enhancing your SEO efforts.

Example of a Successful Listing

To give you a clearer picture, let’s look at an example. BVS Mortgages Financial Services Pvt Ltd is a business listed on our directory. Their listing includes detailed information about their services, contact details, and a link to their website. This comprehensive profile not only boosts their online presence but also helps potential clients find them easily.

Conclusion: Your Turn to Shine

The success of the London Business Directory is a testament to the power of effective SEO strategies and a well-executed plan. We invite all London business owners and SEO professionals to take advantage of our platform. Get your business listed before the prices go up, and experience the benefits of increased visibility and enhanced SEO.

Join us on this journey and let’s make your business the next success story. Visit our free listing page today and get started!

By following the steps we took, you too can achieve remarkable results for your business. Remember, the key lies in building a solid foundation, optimizing content effectively, and focusing on quality over quantity in your link-building efforts.

Author Profile

Fernando Raymond
Founder & CEO SeekaHost™ helping 100 million people get online with the most affordable domain names and web hosting services. Featured on Forbes, Entrepreneur, Reader Digest and many more publications.

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