Web Hosting Sorted – Now It Is Time to Become Visible on Google
It takes time to find a dependable web hosting service to power your website. You have to analyse elements like uptime and bandwidth, as well as ensure you have ongoing support and affordable prices. You’re diving into the technical side of your website and looking to create a solid foundation for your new business. Once you’ve finally found a reliable provider, you can feel a huge sense of relief.
This is just one piece of the puzzle if you want to have a popular website that’s top of Google search results. Of course, you need a web host that ensures security, good user experience and scalability. But you also have to ensure customers can discover your site. After all, you can have an attractive and functional website; however, if nobody can find you, how are you going to secure sales? You need to couple a good web host with an SEO strategy to snag that number-one spot on Google. Here’s why.
Why You Need SEO for Visibility
Have you ever wondered how Google chooses the websites it recommends to you? There are common misconceptions that it’s all about how many years you’ve been in business or it’s down to already being a big industry name. Immediately, you assume you have a disadvantage, and it’s impossible for your new business to be seen on the first page. However, know that neither of these factors matter when it comes to ranking number one on Google. Instead, it’s down to your SEO strategy.
Search engine optimisation (SEO) is about crafting your website to appeal to Google. Think about the role of this search engine. It’s all about recommending relevant, trustworthy and helpful websites to its users. With a carefully constructed strategy, you can be seen as this reputable site. When you have this, any site can get to number one on Google and be visible to millions.
Here’s what needs to be included in your SEO strategy:
- High-quality content
- Careful on-page SEO
- Perfect technical SEO
- Building a strong backlink profile
- Creating a flawless user experience
If you have no experience in optimising a website and want to build your brand quickly, it’s recommended to hire experienced professionals to assist you. Making mistakes with your strategy can do a lot of harm to your ranking. The good news is that working with a top-rated SEO agency in London like ClickSlice can bring expertise to the table. You don’t have to worry about this whole new side of business you didn’t know about. Instead, you partner with those who know the industry inside out and can boost your ranking.
The Benefits of Being Number One on Google
Being number one isn’t just about having bragging rights. When you’re sitting at the top of search results, you’re beating your competition and on your way to being a successful, profitable business. Let’s take a closer look at what you enjoy.
Higher CTR
Think about your own search habits for a moment. You naturally choose the first website recommended to you by Google. You assume it’s the best and most relevant to your search. Indeed, sites at the top of search results have a higher click-through rate than those further down. When you have an SEO strategy, you gain more exposure and people can find what you’ve got to offer.
Better Conversion Rates
When you have more people visiting your website, you can also enjoy better conversion rates. You’ve got a better chance of selling your products and services, with organic traffic often having the intention of purchasing.
More Credibility
Subconsciously, you assume Google is recommending a website first because it’s trustworthy and offers you exactly what you want. Indeed, customers automatically trust your brand when it’s number one, compared to others that are floundering at 10th and 20th on the list. When you’re up and coming and trying to make a mark on the industry, this credibility makes a huge difference.
3 Reasons Why Hiring Professionals Is Beneficial
Are you struggling to get your head around SEO? When you’ve got so many other elements of business to consider, adding a new dynamic is stressful. This is why more owners are turning to SEO agencies for help. They understand the importance of optimisation yet don’t want to deal with its overwhelming nature. Here are three reasons why this approach is advantageous.
Guaranteed Expertise
There’s an assumption you can take a crash course on SEO and overnight, start ranking your website. However, it’s not this simple. Building a successful strategy is complex, and there are so many different elements to work on, from optimising meta descriptions to building backlinks.
Agencies have expert teams that understand what strategies work, with tried and tested tactics that guarantee positive results. They also invest in premium tools to do everything from finding the best keywords to auditing your site. So, forget the burden of learning and going through trial and error when it comes to results. Hiring professionals means that you immediately gain expertise.
Handles Evolving Algorithms
Google is constantly tweaking its algorithm to ensure it recommends the most relevant and helpful websites. This means that tactics soon go out-of-date, and if you aren’t careful, you can waste your time and even damage your ranking. Since SEO is evolving all the time, it’s practically a full-time job to keep up with changes.
Most business owners agree it’s best to hand over this responsibility to professionals in the industry. They monitor all Google updates and the team adjusts their strategies to accommodate them. No outdated methods are used, and you won’t plummet in the ranking. The only way is up.
More Efficient
Optimising your website isn’t something that you can tick off your to-do list. It comes with constant responsibilities and requires meticulous attention if you want to make it to number one. Then, you’ve got to work on staying there. Often, owners don’t have this time to dedicate to just one element of their business.
This is where an SEO agency comes in. Their expert team handles everything, from content creation to technical optimisation. It means that you regain time in your schedule to further other areas of your business. Plus, an experienced team is going to achieve better results in less time.
Investing in SEO is the Next Step
Know that a web hosting service and SEO are the perfect partnership. You’re able to build a dynamic website that’s visible and appealing to customers, encouraging them to seek more information or make a purchase. Visibility on Google comes from constructing a strategy that’s going to get you to that number one spot. This is where you become the trustworthy, successful business that you’ve dreamed of. Know that optimising your website isn’t easy, and often, expert help is the best way to gain exposure quickly. Thankfully, SEO agencies understand how the industry works and give your new business the start it needs.
